Jeans needs no introduction to anyone. They are trousers made out of denim - some prefer it thick and some prefer a bit thin. In the recent times, I could see people wearing more tight ones. If you go back and take a look at history, jeans were considered to be workman trousers and have transformed a lot lately (but it continues to be the heartbeat of many generations). You may wonder what is the heart in a jean - it is it's color (every jean lover would have a couple of blue jeans definitely). I am talking about the famous blue color which has become a symbol of jeans. Indigo dye was used to dye those jeans traditionally, man would have definitely found something more synthetic and durable these days (educate me if ya know about it). Talking more about jeans would need at least a couple of posts more, but most people know everything about it.
Why Levi's Curve ID was launched? Levi's understood the fact people wearing the same sized jeans were different (basically at the back and do not forget the curves). It is a truth which had never been looked upon this deep. Levi's has come up with some kind of formula which categorizes their jeans mainly into 3 types, Slight Curve, Demi Curve and Bold Curve.
Lovecriminal finds himself privileged to dig in this topic and wish you good luck in getting your own Curve ID.
Levi's supermodels showing their CURVE ID |
Who are these Curve IDs for? & What do these Curve IDs do?
Slight Curve is for women who have a almost straight figure (not completely straight because women do have a curve - I believe). The common issue of these petite (most cases) straight figured women are that the jeans are too tight in the waist and loose on their thighs and seat. Levi's sports nice back pockets (cutely sized) to give a balanced look at the back. The jean engulfs the thighs the way it is supposed to be (not loose like most jeans). The jean has a straighter side seam which tries to show off the very thin curve the almost straight figure types have.
Demi Curve is for women who are equipped with a show kinda waist (no obscenity intended). Demi means half - like half of earth (hope you got an idea about the shape). Most jeans fits these women but will not enhance their looks. Levi's has come with a back to front waste band specially designed to squeezes these curves the right way. The side seam is slightly curved to promote the looks of the curve (remember they are not straight figures - have some shakin' curves). Levi's has also worked on this jeans to make the legs look a little elongated (long legs guaranteed).
Bold Curve is for women who are a little bigger on the back side (some people call it Booty - no obscenity intended here either). The common problem faced by these type of women while wearing jeans the the waist usually gapes or pulls back. Levi's Bold Curve is dedicated in enhancing the curves (already enhanced curves by God). The higher back rise holds the jeans without gapping or pulling (happy :)). It is equipped with a tilted front pocket which compliments your curves. It also has a small curved waist band and side seam to make it more perfect (too much curves and a big waist band would make it look more bigger and not the right size).
All these 3 curves are available in different fits like leggings, skinny, straight, boot cut, flare, classic fit and more. To add more denim color to your wardrobe they are also available in different colors and different washes (yes the famous washed out looks which can define you).